The book Public Relations: A Management Function is now available from Penning Ink.
The book is written and self-published by Timothy Penning, PhD, APR, Fellow PRSA, a public relations professor and consultant. It follows his previous books Media Relations Writing and Corporate Communications Writing.
Affordable and available as a paperback or e-book, the 90-page book stresses that public relations is a management function, and not merely a function to be managed. That means the purpose, practice and impact of public relations affects the entire organization and its overall goals, not just communications.
The first part of the book lays down foundations with chapters on public relations as management, integrating business knowledge and PR, and reviewing the accepted standards of the PR process. Part 2, the core of the book, drills down on the specifics of public relations work with six key publics–employees, community, government, investors, consumers and international. The final part of the book addresses crisis communications and integrated communications.
“Public Relations: A Management Function” can be used as a textbook for public relations management and case studies classes, supplementing it with cases from the Public Relations Society of America (PRSA) Silver Anvil Awards winners, PR Week Awards winners, or cases from academic journals and trade publications. The practically written book is also useful for PR agency professionals and those who work in-house on communication teams.
The book sells for $4.99 as an e-book and $14.99 as a paperback and is available at Amazon, Apple, or Barnes and Noble. Links to all outlets are on the books page of the Penning Ink web site.
