Ink is an old-fashioned word in the era of the Internet.
Media is moving rapidly online. No one writes with an inkwell and feather quill anymore. Few even use paper and pen at all. But the features of good writing don’t change even as technologies and formats do.
The same is true for public relations. From its early days, the profession has been at its core about building honest relationships with sound strategy. That remains true today, even as individual and organizational circumstances change constantly.
That’s the essence of Penning Ink. Classic, strategic and ethical principles applied to contemporary circumstances.
There are two parts of Penning Ink: public relations consulting and publications.
Public Relations consulting from Tim Penning, PhD, APR, will make sure your messages are relevant to your publics and meet your organizational objectives. Penning Ink helps organizations build capacity for public relations. Learn more under the PR Consulting Tab.
Books is the book publishing arm of Penning Ink. Here you will find books about public relations writing and management, as well as a collection of my newspaper columns.